Renesys Corp

A real-time, real-world view of the Internet landscape

Renesys’ Market Intelligence^® opens up and decodes the growing maze of Internet interconnectivity. We put the invaluable details of technical and business relationships—that you could only guess at before—at your fingertips. Our data is updated around-the-clock, around the world.

Core technologies

• The most comprehensive and detailed Internet connectivity map is analyzed, interpreted and displayed in plain language and practical graphs.
• Data is collected continuously; analyses are recalculated daily.
• Optimized data-mining algorithms characterize numerous Internet relationships: customers, vendors, peers, transit swap partners, etc.
• Objective Customer Base Indices are derived solely from routing data—not occasional, subjective NSP surveys. Internet backbone, wholesale, retail and total business size are differentiated for each NSP and geographic market.
• Trends are calculated over various time spans—days, months and years (back to January, 2002). This historical perspective can reveal an unstable network that is unlikely to be apparent with just day-to-day observation.
• Unique macro to micro geographic analysis: worldwide, continent, country, state or province, metropolitan area.

Additional information

• Market Intelligence slide show
• Request a Demo

Features

Dashboard

You can stay on top of your customers and competitors, and any or all of the latest industry news in Green Bay, Wisconsin, or around the world. It’s totally customizable—pick and choose as you like.

• Monitor pertinent Internet markets and networks for important developments: customer wins and losses, entering and leaving markets, changes in market ranking.
• Receive daily email notification of key events that matter to you.

IP transit provider analysis

From a succinct profile to a detailed breakdown by the numbers, a few mouse clicks tell you all you need to know about any transit provider: market presence, networks, customer relationships—regional or worldwide. And if pictures speak to you more succinctly than words, you can view the information in a clear-cut graph.

• Customers: AS, critically-dependent, transited and unstable networks (contract renewal dates included).
• Markets: worldwide, continent, country, state or province, metropolitan area.
• Competitors: top to bottom list, by percentage.
• Upstream IP providers: top to bottom list, by percentage.
• IP peers: complete list.
• Relevant news: customers gained or lost, etc.
• Ranking: retail, wholesale, backbone.

Rankings

Transit provider rankings are grouped by market and updated daily from the Internet’s global routing tables. A 12-month history of each provider’s overall ranking is provided in tabular and graphic formats.

• Customer base: total, backbone, wholesale, retail.
• Growth: fastest-growing networks over the last 30 days.
• Peering: the most peered network.

Benefits

Internet transit sales prospecting tool

• Get advanced warning of when a potential customer’s Internet transit contract is up for renewal. Your sales staff knows when and where to make the call.
• Identify potential customers’ existing providers, how much business is going to each provider, how much routing traffic is peered away: a smaller, less sophisticated customer may peer less, generating more revenue potential than a larger one.
• Target customers in your territory that have a single Internet transit connection to a competitor: ideal candidates for multi-homing Internet transit.
• Pinpoint unreliable (unstable) providers in your territory: their customers may be open to a new provider whether or not their contract is up for renewal.

Internet transit competitive analysis

• See which provider(s) any customer is buying from, in any geography. Then base your marketing and sales efforts on objective information: price, reliability, or both, for example.
• Check competitors’ marketplace breakdown: where they sell their services and how much. You’ll know what markets are under-served or saturated.
• Examine key Internet transactions for each AS. Note when competitors gain or lose market strength and customers, enter or leave geographies. Monitor network and market news ticker tape.

Internet transit marketing collateral

• Ascertain your ranking in any and every geography (e.g., you might be no. 2 globally, but in N. America, you’re no. 1). Use it to create killer marketing campaign.
• Exploit 12-month ranking data to demonstrate your strengths or competitors’ weaknesses.

Strategic marketing tool

• Identify under-served net transit markets to concentrate efforts where competition is less intense. Determine if an infrastructure investment would be cost effective.
• Content providers can determine most appropriate NSP for deployment of a service. (e.g., Who should MySpace buy Internet transit space from in China? Who should ePoker use for Internet Transit in Australia?) Find out who has the range and quality you need.

Network Planning

• Use objective criteria to assess your network suppliers, partners and peers. Your infrastructure will be more reliable and cost effective. You’ll know if you’re using the best partners or peers to deliver the most direct network connection and the fastest performance.

Use Cases

Positioning validation

BulletProof Networks (BPN) needs to know if its value proposition is right for a new territory they want to enter. A major competitor has almost saturated the market with cutthroat prices, and BPN has been unable make a dent in it. Their sales and marketing teams need to know what’s really going on. Is the market going for just the cheapest rate? Or are they interested in the robust and reliable, but higher-priced offerings from BPN, too? Fortunately, their Sales VP recently added Renesys Market Intelligence to the BPN sales arsenal. After examining trends for the past 6 months, BPN tweaks its offerings and gains a foothold.

Content provider sales leads

BulletProof Networks is looking for new, high-margin content providers primed for rapid growth. They want to find the next YouTube, so they need an effective way to research popular web destinations. Charley, in market research, remembers an article he read on LightReading, and makes a quick call to Renesys. In a flash, he’s firing up Market Intelligence and entering URLs that have started to generate a little buzz. Everything he needs is there: Internet infrastructure, network sophistication, current hosting, Internet transit vendors, peering partners. Prioritizing the market potential of these growing content providers is a snap. He’s started thinking of Market Intelligence as his own “YouTube Finder.”

After monitoring several content providers for a few weeks, one is a standout: the site was hosted when he first checked it, but now it has its own AS! He alerts the sales team.

New sales territory

BulletProof Networks has just entered a volatile new territory. Sally, a recent sales hire assigned to the territory, is eager to prove herself. Hello, Market Intelligence—she knew she made the right move joining BPN. She has the customer base analyzed and prioritized in no-time: customers with unstable and single-homed networks, and contracts renewing in less than three months. Her productivity is impressive. So is her first commission check. BPN is happy to pay it.

NSP Indices

Many algorithms are used to establish rankings, however, the objective changes in ranking over time best illustrate true industry dynamics. Renesys’ objective Customer Base Indices characterize the commercial dynamics of the Internet backbone. If, for example, you’re looking for the ideal vendor or partner for your Internet traffic in Romania, you can use our indices to examine the market saturation of Romanian NSPs at the local, wholesale and backbone levels.

Renesys’ indices are unique in the industry, and world-renowned for their objectivity and expansive scope. Recalculated daily, they cover every geography and every network on the Internet. Other indices use unreliable subjective customer surveys and are limited to a representative few providers on each continent.

Sample Data

The core of Market Intelligence^® is Renesys’ Internet Index™—a master database of information compiled daily from the Internet’s global routing tables, describing changes in the real-time map of over 275,000 networks and over 30,000 Internet-connected organizations worldwide.

Rankings are computed both globally and by geography (continent, country, state and city) in each of the following six categories:

• Customer Base: Service providers ordered by the size of their customer networks in given market
• Customer Base Retail: Service providers ordered by their retail participation in given market. A retail provider either directly originates network prefixes in the selected market, or sells IP transit services to an enterprise that originates its own prefixes in the selected market.
• Customer Base Wholesale: Service providers ordered by their wholesale participation in a given market. A wholesale service provider resells IP transit services to retail service providers in the selected market.
• Customer Base Backbone: Service providers ordered by their backbone participation in a given market. A backbone service provider resells IP transit services to wholesale providers in the selected market.
• Customer Growth: Service providers ordered by the growth of the size of their customer networks in a given market.
• Peering Base: Service providers ordered by their base of effective peers in a given market.

Daily Sample

The following table is generated daily to a provide a glimpse into our current rankings. Here we list the top 10 service providers in a randomly selected continent for a randomly selected category. Global rankings, as well as very specific geographic rankings, are available in the Market Intelligence^® application.

Last updated on Saturday, 04-Jul-2009 04:03:22 UTC